David Lloyd Clubs, a top health and fitness provider, has appointed the DAC Group to manage their SEO and PPC across all their estates of health clubs found in Europe and the United Kingdom.
Help from the DAC group the second time around
This is not the first time that the DAC Group has worked with the David Lloyd Clubs. They worked with the health and fitness group during 2008 – 2015 when they were still known as ‘Make It Rain.’
Simon Mills, David Lloyd Clubs’ head of marketing, mentioned that the DAC Group has a holistic approach, which combines great expertise with the fitness group’s vertical and business needs. DAC has a great understanding of David Lloyd’s business and evident track record. Their proprietary software is a great fit to providing support for the fitness group’s multiplying marketing team. David Lloyd Clubs looks forward to working with DAC again and witnessing success during the next months.
David Lloyd Clubs already operates eighty-one clubs in the United Kingdom, as well as 11 clubs in Europe, with about 475,000 members and 6,000 employees. It runs 10,000 and more fitness classes each week.
According to Mike Fantis, the DAC Group London’s managing partner, with them working previously with David Lloyd Clubs during their original incarnation, they are happy to be able to welcome them again as their client for the DAC Group. The health and fitness industry greatly changed through technology that presented interesting opportunities and challenges for online marketing. Eventually, David Lloyd Clubs is suitable for the DAC model, that connects brand with members at local and national levels.
The DAC Group was started in 1972. It is a multi-platform digital agency in the United Kingdom, Canada and the United States. It combines paid and unpaid search, print/online directory, mobile and social marketing with high-tech measurement and proprietary technology. DAC acquired Make it Rain in 2015, as well as Ambergreen in 2016. Some of its UK clients are easyHotel, easyCar, Center Parcs, Sweaty Betty and Alphega Pharmacy.
In sum, this exemplifies that brands partner with online marketing firms because they trust that these firms are experts in the field and will be able to deliver results.