“Drop ‘Plus’ From Fashion Industry Vocabulary” Says Model

With the continuous rise of plus size fashion, as evidenced by the increasing amounts of plus size fashion boutiques like Dale and Waters, one model says that the fashion industry should drop the word ‘plus’ from its vocabulary.
Model Ashley Graham has been a long time body activist and in her sold-out TED Talk last month which was held in Spain, she began with a reflection of herself in front of a mirror, instead of addressing the audience.

But she did not condemn her physical attributes and features. No, instead she gave compliments to her thick thighs and back fat. She says her rolls, curves and cellulites are all part of her and that she loves every part of her.

But she had also admitted that she hadn’t always been that way.

The fashion industry labels Graham as a plus size model and in her 10 minute talk, she spent it by discussing how isolating and limiting the term plus size is to women in front of a numerous audience.

A woman can be called plus size if she is beyond the U.S. size 8 in the world of modeling. If you were a model and you were pushed into a box defined by your size, how would you feel? This is what Graham asked her audience.

Graham believes that beauty is way beyond size and although the industry continuous to call her plus size, but she likes to call it ‘my size.’

The term plus size is not entirely detestable to every model but the term does have a limiting effect on the models and the consumers as well. DropThePlus is a campaign that was launched to urge the fashion industry to drop the plus and plus size as a label due to its limiting nature.

Graham had called this generation as the generation of body diversity and she emphasized how the ‘current’ is changing and she is probably correct as she had already been featured in five major magazines and was also a cover model for Sports Illustrated Swimsuit issue, the first full-figured model to do so.

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